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Industries We Cover.

Insider Intelligence focuses on five core coverage areas – Advertising, Media, and Marketing; Financial Services; Health; Ecommerce & Retail; and Technology. We apply our rigorous research methodology to keep our clients at the forefront of key developments and trends before they hit the mainstream.

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eMarketer: Advertising, Media, and Marketing

Advertising, Media, and Marketing

Our eMarketer brand brings 25 years of leading research and experience covering the advertising, media, and marketing industries. Our coverage answers critical questions including, but not limited to:

How are consumers spending their time, both online and offline?

How are consumers spending their money?

What are my competitors doing to reach consumers?

Financial Services

With a focus on banking, payments, insurance, and wealth management, our research surfaces the data, insights, and digital technology developments that are reshaping financial services. We arm marketing, product, strategy, and competitive intelligence teams with the data and insights they need to digitally reinvent the customer journey, drive increased revenues, and re-allocate digital technology and marketing budgets. Our coverage answers questions including:

How can I invest effectively to reach target customers where they are spending their time and attention?

How quickly are consumers adopting digital channels and emerging features (e.g., chatbots, digital account opening) in financial services — and how will that change in the near future?

What best practices should I adopt from leading new entrants (e.g., insurtechs, neobanks)?

Health

Technology is transforming every aspect of healthcare, creating opportunities and challenges for healthcare providers, payers, and tech players. Our research analyzes the aspects of healthcare poised to completely change in the next decade, and answers questions including:

What are the key digital trends transforming the healthcare and pharmaceutical spaces?

Is telehealth and virtual healthcare here to stay?

What will the new normal look like for the US healthcare system?

Ecommerce & Retail

Our Ecommerce & Retail coverage tracks where consumers are spending and what channels they are using to make purchases, including mobile, desktop, and smart speakers, as well as mobile payment adoption and sharing economy users. We also rank the top US ecommerce companies, and keep track of what Amazon, Apple, eBay and Walmart are doing all while also providing insights on a variety of questions such as:

What are Amazon, Apple, eBay, and Walmart doing to set the pace in retail?

What percentage of total retail sales are online?

What percentage of total retail sales are mcommerce?

Technology

5G and emerging technologies are opening up massive new opportunities and accelerating adoption of AR/VR, wearables, computer vision, cloud/edge computing, and more. Stay ahead as next gen technologies shape the future of business. We answer key questions such as:

What are the biggest opportunities for 5G in the coming years?

What industries will digital transformation affect next?

How will emerging technologies solve critical business challenges?

More Industries

These five coverage areas make up the core of our research, but we cover dozens of industries annually.

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